Template: templates/frame.audience.md

# {{title}}

_Who watches, and how different kinds of viewers are different. This page and Formats decide what gets made: a video that serves nobody here, or serves a viewer who does not exist here, is one to question._

## Who Watches

_A paragraph or two: roughly how many, where, what they already know, what they come for. Not split up yet, just the answer to "who is this for."_

## Kinds of Viewers

_A short paragraph for each kind of viewer who watches differently: the subscriber who watches everything, the searcher who lands on one video and leaves, the lurker who never comments. Only add a kind if they watch in a way the others do not._

### Kind of viewer

_What they come for, how they find the channel, what they skip._

### Kind of viewer

_The next kind, and how they are different._

## What They Get Out of It

_The promise every video keeps in some form: what a viewer can do, know, or feel after watching that they could not before. The channel's reason to exist, from their side of the screen._

Template: templates/frame.format.md

# {{title}}

_The shapes a video can take, the rules each one keeps, and how often each one ships. The video template is written against this page; a video that fits no format here is either a new format or a mistake._

## The Formats

_One block per format: what it is, how long it runs, how it is built (hook, setup, payoff, close), and what it is for. The recurring shapes a viewer recognizes without reading the title._

### Format

_The name, the runtime, the beats, and what makes a good one._

### Format

_The next format, and how it is different._

## Titles and Thumbnails

_The rules: length, capitalization, what a title promises, what a thumbnail shows and never shows. What makes the channel recognizable in a feed._

## The Schedule

_How often each format ships, on which days, and what the path from idea to published looks like. The number the Producer holds the channel to._

## Where It Goes

_The main platform, the Shorts feed, the podcast feed, the written version. What each gets and what it does not._

Template: templates/frame.voice.md

# {{title}}

_How the channel sounds: who the viewer meets on camera, the register, and the rules every script and every post keeps._

## Who They Meet

_The version of you on camera, in a paragraph. What they are like, what they care about, what they never pretend to be._

## How It Sounds

_Casual or precise, warm or dry, fast or slow. The two or three words a viewer would use, and the one they never would._

## Rules Every Script Keeps

_How you address the viewer, what you say in the first ten seconds, what you never say. The house style for scripts and captions._

## What the Channel Never Does

_The lines: no rage bait, no faked reactions, no sponsor in the first minute, whatever they are. Short, and kept._

Template: templates/frame.market.md

# {{title}}

_Where the channel sits and how it makes money. The page a sponsor deal and a new series get read against._

## The Niche

_The corner of the platform the channel lives in, in a paragraph: the topic, the angle, and what the channel does inside it that nobody else does._

## The Channels Next Door

_The channels a viewer would also watch, and what each one does that this one does not. Name the difference, not just the channel._

## How It Makes Money

_Ads, sponsors, memberships, products, a newsletter: which ones, in what proportion, and which ones the channel refuses. The reason a Sponsor role exists here._

## How It Grows

_How a new viewer finds the channel, and what turns them into a subscriber. The bet the channel is making about the platform._

Template: templates/video.full.md

# {{title}}

## What This Video Does

_The question it answers or the thing it shows, and for which kind of viewer. A short paragraph. If this changes a lot, it is a different video._

### Taking for Granted

_What you are assuming and have not checked: what the viewer already knows, which format this follows, what the last video in the series left off with. Write it down so a guess does not get scripted as if it were settled._

## Still to Decide

_What you do not know yet: the access, the footage, the claim to verify. Kept near the top so it gets sorted before the shoot._

## The Hook

_The first thirty seconds, as they will be said or shown. The one promise the video makes and the reason to keep watching. If the hook does not survive being read out loud, the video is not ready._

## The Beats

_What happens, in order, as beats a script and an edit can be checked against. Numbered so anyone can point at one. Keep each short; put the full script in Files and link it. The Editor reads this first._

1. <!-- the first thing the viewer sees after the hook -->

## What Viewers Take Away

_What a viewer can do, know, or feel at the end that they could not at the start. If it is not written here, this video is not promising it._

## Title and Thumbnail

_Three or more title options, the thumbnail idea in a sentence, the first line of the description, the tags. Held up against Titles and Thumbnails on the Formats page._

## Sponsor and End Screen

_Where the sponsor read sits and what it says, the end screen, the pinned comment, the post it points to. The part of this page the Sponsor role may read._

## Not This Video

_What this video deliberately does not cover, and which video does. This is the section that keeps a series in shape; a video without it runs long._

## What It Needs

_The footage, b-roll, graphics, guests, and locations. Link what exists in Files; name what still has to be shot._

## Notes and Decisions

_Notes: the source, the reference video, the reminder. Decisions: one line each, dated, never deleted._

<!-- 2026-07-14: Cut the second interview; it repeated beat 4. (Editor) -->

Template: templates/video.short.md

# {{title}}

## What This Short Does

_The one thing it shows, and the video or series it feeds. A line or two._

## The Hook

_The first two seconds, as said or shown. There is no second chance in a vertical feed._

## The Beat

_The one thing that happens, and the last frame._

1. <!-- the one thing that happens -->

## Title and Thumbnail

_The on-screen text, the first line of the caption, and the video it points to._

## Not This Short

_What this Short is not trying to do. Usually: everything the full video does._

Template: templates/video.pitch.md

# {{title}}

## What This Video Would Do

_What it would show, and for whom. A short paragraph. Once it is scheduled, grow this into the full page; if it is not, mark it `Shelved`._

## The Hook

_The promise, in a sentence. If you cannot write the hook, it is not a video yet._

## What You Would Need

_Access, footage, a claim to check. Kept near the top so the next planning session has an agenda._

## Not This Video

_What it would not cover. Often the sign that it is two videos._

Template: templates/post.full.md

# {{title}}

## What This Post Does

_What it says that the videos cannot, and for whom. A short paragraph. If this changes a lot, it is a different post._

## Still to Decide

_What you do not know yet. Kept near the top so it does not get buried._

## The Beats

_What the post says, in order, numbered. Keep each short; the draft lives in Files or on the platform, linked here._

1. <!-- the first thing the post establishes -->

## What Readers Take Away

_What a reader can do, know, or feel at the end that they could not at the start._

## Not This Post

_What this post deliberately does not cover, and which post or video does._

## Notes and Decisions

_Notes: sources, the reference, the reminder. Decisions: one line each, dated, never deleted._

<!-- 2026-07-14: Split the tooling section into its own post. (Creator) -->

Template: templates/post.companion.md

# {{title}}

## The Video It Goes With

_The video, as a link, and what the written version adds: the links, the steps, the numbers a viewer cannot pause for. A line or two._

## What It Adds

_The parts a reader gets here and not in the video, numbered._

1. <!-- the first thing only the post has -->

## Not This Post

_What stays in the video. A companion does not retell it._

Template: templates/page.page.md

# {{title}}

## What This Page Is For

_Who lands on it and why: a sponsor deciding, a viewer looking for the merch, a new subscriber finding the newsletter. A short paragraph._

## What Is On It

_The sections, in order, and what each one does. Numbered. Keep each short; the copy lives with the site._

1. <!-- the first thing a visitor sees -->

## What a Visitor Does Here

_The thing they did or now know because the page exists. A page without one is a page to cut._

## Not This Page

_What this page does not do, and which page does._

## Notes and Decisions

_Notes: the design reference, the reminder. Decisions: one line each, dated, never deleted._